The Journal

Suel perfume collection: Crystal, Empress, Captain and White Knight

How to Choose a Perfume: Finding Your Signature...

Overwhelmed by choice? A practical guide to choosing a perfume you'll actually love, from fragrance families and personality to testing, budget and building a small wardrobe.

How to Choose a Perfume: Finding Your Signature...

Overwhelmed by choice? A practical guide to choosing a perfume you'll actually love, from fragrance families and personality to testing, budget and building a small wardrobe.

Elegant neckline with gold necklace, dressed for a wedding in Pakistan

Best Perfumes for Weddings in Pakistan: Mehndi,...

Shaadi season is here. How to choose the right perfume for mehndi, barat and walima, for men and women, plus tips to make your scent last through a long wedding...

Best Perfumes for Weddings in Pakistan: Mehndi,...

Shaadi season is here. How to choose the right perfume for mehndi, barat and walima, for men and women, plus tips to make your scent last through a long wedding...

Raw fragrance ingredients for top, heart and base notes: citrus peel, dried flowers, amber and wood

Top, Heart and Base Notes: How a Fragrance Pyra...

Why does a perfume smell different after an hour? A simple guide to top notes, heart (middle) notes and base notes, and how to read a fragrance pyramid before you...

Top, Heart and Base Notes: How a Fragrance Pyra...

Why does a perfume smell different after an hour? A simple guide to top notes, heart (middle) notes and base notes, and how to read a fragrance pyramid before you...

Woman spraying an Eau de Parfum on her collarbone

EDP vs EDT vs Parfum: Perfume Concentrations Ex...

What's the difference between Eau de Parfum, Eau de Toilette and Parfum? A clear guide to perfume concentrations, how long each lasts, and which one is worth your money in...

EDP vs EDT vs Parfum: Perfume Concentrations Ex...

What's the difference between Eau de Parfum, Eau de Toilette and Parfum? A clear guide to perfume concentrations, how long each lasts, and which one is worth your money in...

Perfume atomiser releasing a fine mist in warm light, wearing fragrance in hot weather

The Art of Wearing Fragrance in the Heat

Heat changes everything about how a perfume behaves. What to look for in a fragrance for warm weather, how much to apply, and how to wear scent from morning to...

The Art of Wearing Fragrance in the Heat

Heat changes everything about how a perfume behaves. What to look for in a fragrance for warm weather, how much to apply, and how to wear scent from morning to...

Perfume mist spraying from a glass bottle in warm golden light

Why Your Perfume Fades by Noon And How to Fix It

You applied it this morning. You stepped out feeling composed, confident, present. By noon it was gone. The problem was never you, it was never even the bottle. Most fragrances...

Why Your Perfume Fades by Noon And How to Fix It

You applied it this morning. You stepped out feeling composed, confident, present. By noon it was gone. The problem was never you, it was never even the bottle. Most fragrances...